Starting a business is a challenge for every entrepreneur, especially when it deals to get customers. Qualified products and services should not be ignored. The customers will switch to other products when they find out that your products has poor quality. On the other hand, when the offered product is truly high quality one, then many customers will come to your products. However, marketing products to market and selling the products/services to be recognized by customers need a lot of hard work. It is caused by the large demographic layers in society and it is unlikely that your products will be accepted by all of society levels.

A special event where your business meet the target market should be make to find out the market response towards your products and services. These communities are called potential customers. Finding potential customers for your products and services is not an easy task.

5 steps to get potential customers

  1. Product Identification. Before looking for potential customers, you must identify the products and services by asking questions : Are the products and services really needed by the community? What is the benefit of your products and services for the community?
  2. Identification and Targeting of Potential Customers. After product identification, then you can identify and targeting. Determine the target market for your product. It allows you to find the consumers who are interested in your product easily.  .
  3. Create a Marketing Campaign. The next step is to create a marketing campaign. Create a marketing campaign that suits to your product and potential customers. For example, if your potential customers are young people make a marketing campaign with a casual style. If your potential customer is a businessperson, create a marketing campaign showing professionalism.
  4. Join the Product Exhibition. Join the product exhibition is also a marketing campaign for your products and services. Taking part in exhibitions will make your products or services getting closer to your  potential customers. For example, if your products and services related to IT field, so join the computer exhibition. Through the exhibition, they will know your your products directly at the venue.
  5. Product Evaluation. The final step is to evaluate the product. The actual product evaluation is to make products and services improvement to be released. Use the data from marketing campaigns and product exhibition to view the demand from your potential customers.