Instagram is one of the popular social medium that allows users to share photos and videos. Initially, instagram is widely used for personal purpose. As the business world keeps growing, instagram is now used by business owners and entrepreneurs, to have B2B business. However, there are some special tips you need to know to make your company instagram account is not just the photo gallery. Check this out, some tips to make your company instagram account as the right promotion media for your business.

  1. Create a Business Page. Instagram offers you two types of home pages: business or personal. Make sure your company’s instagram account uses the business type. The business page has some useful features for your business activities.
  2. Set your marketing strategy. Do you use instagram to increase awareness? to sell your product? or to attract more followers only? Set what your main objectives are when setting up your company account on instagram. The right marketing strategy by using instagram will encourage your business associates understand the value and service you offer.
  3. Share your business success stories. All entrepreneurs have success stories to be told. Tell us how you started your business, what you did, and your plan for the future. Tell your story by using photos or videos related to your business success story. This story will increase the follower’s confidence in your business.
  1. Display your employee profile and photos. Post your employees picture who are working proudly and happily in your company to build follower’s trust towards your business. Instagram posts are not just photographs. Maximize the existing features to show how your company works and help the follower’s business.
  2. Share scientific articles  If you have an active blog contains many scientific articles such as papers, companies market research, ebook, press release and others, post them on instagram. Use embedded instagram code to share the contents easily.These posts will show the customer that you are doing business seriously and based on data and facts.