“Why does my company need a website?”
Before answering this question, there is one illustration to show the difference between a business with website and which does not.
Mr. Ray is planning to renovate his house. Thus, he is looking for a good building materials store. Mr. Ray uses search engine on his smartphone to the store. The search result shows one shop (A), that he thinks can meet his needs. Mr. Ray decides to order all his needs through this store.
In fact, not far from Mr. Ray’s, there is a store (B) which has the same service as A store. However, just because the B store does not have a website, they will lose a potential customer..
From this case above, there is an important lesson we can learn of the business existence in the virtual world, that is having business sites. At present, the Company Website is like a business representative in cyberspace. Therefore, the company website becomes a requirement for a developing business.
Four reasons why a business should have official site :
- Corporate Visibility As mentioned above, the company website will increase the business’ visibility or existence. A website represents the company. Thus the company’s website is like a showroom or a service office where visitors can come anytime, just like an offline office/store.
- Providing product information and service.In the website, we can share detailed information regarding to company’s products and services. In addition, company’s website which present the company profile, business, and services are presented in more attractive ways, such as text, images, and video. It also allows the business owner to share the latest information or activities like marketing activities (such as news product discount promo or sales event), social activities (such as fund raising or CSR) or other corporate activities.
- Increase Profit through potential consumers / clients.As the increasing number of internet users, it opens a great opportunity to expand market and attract potential customers or corporate clients. Why ? The company website existence allows the users or investors to have latest information easier and faster, since the company becomes “closer”to their potential customers or clients through the virtual media.Prospective customers or clients who come to the company’s website will find out all the information easily, such as the product specification, service, company history, and other related information. Thus, potential customers and clients will be more confident with the company’s products and services that will ultimately increase the company’s profit.
- Improve the business quality & credibility The company’s website will give an impression that the company is modern. In addition, website visitors can also provide an assessment whether the company is still operating or already closed. This can be seen from several components such as:- Information update on the website, the information is new or has not been updated for a long time.- Design or website appearance- The technology or interface applied
By reviewing those components, potential customers or prospective clients may judge the company’s credibility and quality.
So, have you made your company website?
