Some people may already familiar with blog, but for the rest, perhaps still have no idea what a blog is about.
What is a blog?
Blog derives from the word web-blog, means record on the web. Generally a blog is a medium where someone can write (usually called an article) various topics. Besides, the blog is also a communication medium between someone and a many people around the world.
Communication Media B to C
Due to the marketing competition is getting harder, along with the increased number of internet users in the world, the presence of a blog is not only for personal purpose, but also represent company’s image in the market. This blog is known as corporate blog.
Corporate Blog is one of the communication media between business / company (Business) with customer (Customer). The Corporate Blog existence will build more interactive and easier communication, since the delivered information as the company provides will encourage the reader’s response , comment, questions, and other things related to the article/information.
Why is it called the communication media? Nowadays there are many communication media, especially web based communication such as social media, e-mail, website, etc. These web based communication becomes an integrated communication media and complement each others. .
Benefits of Corporate Blog:
- For corporate (Business)
– Provide company information to readers
– Build the strategic synergy to readers
– One of the tools to evaluate customer’s satisfaction
- For readers (consumers)
– Update the latest information from the company
– Share comments, questions, or respond the related article
– Build closer relationship
In other words, the Corporate Blog is the bridge that allows two-way-communication between Business to Customer and vice versa. The established relationship will result in fast response service, identify the customer’s needs or complaints, and also present the positive image of the company. The positive image will lead the business to gain customer’s trust .
