5 Powerful Ways to Market Your Startup

The first thing to prepare when starting a business is spreading the information to the market. This is one of the most challenging tasks for the new startup.  Startup Business owners should pay close attention to the current trend so they can maximize the marketing budget. Deciding the most appropriate strategy should be well prepared, such as combining the online and offline marketing strategy.

The power of word of mouth marketing can’t be underestimated. Moreover, nowadays online industry, especially social media has huge users. In fact, people have the power to review your business and share it online. Setting up, such as Google Alert for your company could be the answer. It allows owners to monitor every mention of his brand, find out what customer dislike, and ensure your campaign runs properly.

Offline marketing is also needed to introduce your presence to customers. The customers can come to your place to see and review your products.

Besides online and offline strategies, here is 5 powerful ways to boost your startup :

  1. Social Media Scheduling

.Social Media Scheduling (SMS) is the management application for the social media account. This application enables the users to manage his account in some social media accounts. Social media has become an effective marketing tool for startup . Owners can manage their target market effectively through social media and blast marketing content massively and at the same time.

  1. Email Marketing

The functions of email is no longer limited to sending message, document or data. Email has developed its functions to be an effective marketing tool with more personal touch. Use the email marketing application to regularly send email based on the listed address

  1. SEO Management

Managing SEO  where the website is easily found and displayed on the first page in a search engine is a must taken point. The displayed startup website in the search engine will increase its traffic conversion. Though it can be conducted personally, but to make the SEO web displayed on the first page of the search engine is a hard work. SEO Management application is needed to make the owners manage their SEO easily. Some SEO management applications are MOZ, SEO Books, and Keyword tools.

  1. Web analytic

The startup business is part of IT field and requires a tool to analyze its web. The Web analytic application provides the information of web traffic data and statistics.  The data and statistics are needed to improve and increase the website effectiveness. You can try  Google Analytic and Kissmetric as your web analytic application.

  1. Customer Relationship Management (CRM)

CRM is the web-based application supports the business to build and maintain the relationship with its customers. This application allows the users to have direct communication with the customers and has a big effect on your marketing strategy. Some of CRM application used by start-up are Charlie and Sales Force.

Effective marketing strategies can determine the success and failure of a start-up. When you have created and implemented certain strategies, keep in the mind to monitor its effectiveness and make the needed adjustment to maintain its goal.