The technology and information development lead to the innovations that brings many benefits, such as internet and social media. Who does not know Facebook and Twitter? These are most visited and used social media by internet users, for personal or business activities. Not only Facebook and Twitter, but also many other social media used for individuals or companies, like Instagram, Youtube, Pinterest and others. For personal purpose, social media is a means of someone to express himself and creativity. For many companies, social media is a powerful marketing tool to increase their product sales.
Why social media is a powerful marketing tool for the company? Social media sites have an important role to attract the user’s interest to visit and spend more times using it for communication. Social media allows its users to interact directly with their partners by replying comments, chats or sharing media such as pictures, sounds and video. The role of communication from social media is applied by companies to market their products widely.
How Social Media Increasing Sales?
Today many companies are creating accounts on social media sites. The purpose of these companies to create a social media account is to market their products. If we take a glance look at the company’s accounts page, we will find various offers, advertisements, promotions and so on that purpose is to attract visitors and market their products. Unlike conventional methods of marketing through radio, television, billboards and so on, social media offers a different way to market the company’s products. Conventional marketing media can only used in one direction, while the social media site offers two-way communication. Companies as producers can interact directly with consumers by replying customer’s comments or chats. This is certainly a distinct advantage for the company to get closer to the consumer or target market.
In addition, social media also allows companies to create creative ads and promotions. Social media provide many features, not only in the form of images, but also video and sound. This will require a creative and well-planned marketing strategy. The unique and massive marketing campaigns in social media will make the public recognize the products and finally increasing sales. .
Conducting marketing campaigns on social media will be more effective since it is more targeted. The social media features allow the groups of people with the same interests to create groups. This features enable the company to market their products in accordance with its target market. Surely this will make the marketing activity more effective and reduce costs.
At present, social media is not only a site where people can express their opinion and communicate with his colleagues. Social Media is also useful for companies to market their products effectively and efficiently. To market the products through social media, companies must create a creative and effective marketing campaign strategy. The aim is increasing sales to meet the company’s goal.
