For business owners, sales turnover is one of the most crucial factors that become their concern. The business success is determined by how many products are sold. In other words, the bigger the sales turnover, the higher the profit earned. However, to increase sales is not an easy matter. There are several strategies to be applied and it takes more time to see the result. Running a business is a continual process to succeed and can not produce it instantly. No matter what kind of product you are selling, it should earn the sales turnover. This is where Marketing will play its important role to achieve the business success through ‘Marketing Plan’ strategy that covers Product , Place, Price, and Promotion.
Four steps to increase sales are:
- Product Quality. Product quality is one of the main requirements to increase sales level. Qualified products will attract more customers. When a customer is satisfied with the product quality, he will share his experience to others. Keep up with the latest product issue, develop your products quality, function, and features.
- Deliver best service. Basically all consumers demand excellent service for the money they spend to purchase your products or services. When they are not satisfied with your product or services, he will tell to everyone he knows. Repeat order is one of the indicators to identify the customer satisfaction. Delivering best service can be applied by providing support such as Live Chatting, email and Telephone
- Discount or special offers. Make the customers get your products or service easily. Giving discount or special offers can be applied for certain periods. Give your customers a bonus of souvenir or other merchandise to attract consumers.
- Human Resources Development. Human resources is one of the important things to be considered. It is where you are as a leader and the employees should support each other to achieve the company’s goal. The leader’s enthusiasm in encouraging the employees to have product knowledge is a way to support sales.
