Speaking about business, it can not be separated from any matters related to the factors that may influence the business success. Started from setting the business type, produced product, find the right location. Location has a great influence to the business continuity, since the strategic location will result more profit to your business.
To run a business, a strategic business location is required. The right location enables you to reach the market easily, serve customer better, and your business will be widely recognized. Location will influence your sales income.
Setting the business location should be conducted carefully and well-planned. The wrong location selection will harm your business. Therefore, in setting the business location should be done thoroughly and properly analyzed. The business location selection is one of the main assets that affect the business development in the future.
Here are some common mistakes in determining the business location:
- Difficult access to business location
It is commonly known that the business location should have easy access. However, due to limited budget or other reasons, you could not find the right place. Well, there is no reason for you to pick a location with hard access, such as:
– narrow road
– away from settlements
– the route is too hard to recognize
– less people pass the route
- Narrow parking area
Parking area is one of the things that become your concern to attract customers to come to your store. Spacious parking lot will make your customers feel convenience, because they can park their vehicles easily. Narrow parking lot will make your customers unwilling to come to your place, moreover for those who bring four-wheeled vehicles. Have you provided a convenience parking lot?
- More competitors in nearby location
Choosing a location with many competitors around it, will make your business a bit harder. Seek a business location with less competitors, so your business can quickly expand
- Location with small opportunity
Unexpected thing may happen when you do not make any research and survey first. Conducting surveys and research is very important to determine your business location. It will help your business get a strategic location with a great opportunity to capture consumers.
