Communication takes an important role in business. It is required since communication is the bridge to communicate with others to avoid misunderstanding. It is also driven by activities such as marketing that require good communication, considering this would be an assessment of the business quality either by consumers, colleagues, or the investors. When a company opens the job vacancies, one of the common requirements is posses excellent communication skill. Communication is the process of delivering and receiving information from one person to another. The proper communication will avoid different perceptions between the informer and the recipient.
There are two kinds of communication in the business: vertical and horizontal communication. Vertical communication is the process of information delivery from the leadership to the employee or vice versa. Such as a leader gives orders or instructions, and provides performance reports from employee against the leader. The purpose is to maintain good relationships between leaders and employees and coordinate the employee’s activities to focus on the business goals. While horizontal communication is a way of communication to ensure good relationship between the same level of leadership and by holding meetings on a regular basis. Based on this conditions it can be found that communication in business must be possessed and applied by the business owner or employees. Then what are the effects of the importance of communication in business? Let’s see the following description:
- Avoid misunderstanding
As explained earlier, that good communication will avoid misunderstanding or misconception. When the business owner is able to communicate properly, misunderstanding or miscommunication will no longer occurred. In other words, it will easily reduce problems and the owner will be more focused on their respective duties.
- Build the business team
A leader is needed when the organization builds a team. The leader should be the person who has excellent communication skill in order to communicate well to each individual on the team. A leader with proper communication ability will bring positive impact on the team and produce better performance.
- Improve business process
Communication in business will support the business progress discussion. By communication, it allows to share the solution for any business problems occurred or discuss the business projection. Therefore, the business process undertaken will be improved and developed more efficiently.
- Service quality improvement
As discussed earlier, that communication in business is not only occur between leaders and employees, but also can occur between business owners and customers. That’s because an interaction during marketing or sales transactions require a qualified service from business owner to the consumer. When a business owner able to communicate or interact with customer properly, it will support the businesses in improving good service. Obviously it is a crucial thing for business since it becomes a reference or a way to attract consumers.
- Build positive and conducive atmosphere
Positive communication between business owner and customers or vendor will build a positive and conducive atmosphere in a business. As we discussed earlier, communication will minimize misunderstandings. This misunderstanding can trigger an internal business conflict that leads to discomfort between business owners. However, an this can be avoided and settled through a good communication in business.
- Understand the market conditions
Communication with customers is not limited during the marketing or sales transaction process. This communication may occur during the market survey. Applying proper communication will support the business owner to recognize the products’ weakness from customer’s view. Besides, it allows the business owner to recognize the market demand and provide what customer needs.
Communication in business should be well- applied to support the improvement in cooperation and performance and encourage creativity that leads the business to achieve excellence.